Media Training

Do you have a media appearance coming up or just don’t feel confident to put yourself forward for opportunities?

As a journalist and former television newsreader, I will personally take you through every step you need to know when it comes to selling and telling your story to the media with confidence.

Introduction to the media landscape

I’ll give you an insight into how the media works.

Starting with a description of the different types of media from traditional media (newspapers, magazines, television, radio) to digital media (websites, podcasts, YouTube, social media).

We will run through a typical news cycle, from breakfast radio and television to social and online media throughout the day, to the evening news.

How journalists’ source, develop and tell their stories in each medium.

What is the media looking for?

What makes a good story? And the importance of looking for the right angle/hook.

Interview preparation

I’ll show you how to prepare for the different types of media.

We will take you through the steps required to prepare.

We’ll explore the big questions: What is your goal? Who is your audience? What are your messages? 

I’ll take you through the techniques used to answer the journalist’s questions and achieve your goal, using compelling stories, statistics, anecdotes, and examples.

We’ll examine the different types of interview questions you can expect.

How to pitch your stories to the media

I’ll introduce you to the ways you can reach the media and get them interested in your story.

How to draft a media release.

How to make yourself known to the media as good talent.

Presentation

How to prepare mentally for an interview remaining calm and confident.

How to deliver your message with the right pace and energy.

Techniques for warming up your voice.

Assessing body language and facial expressions.

Physical presentation. What not to wear on camera! 

BE READY, CONFIDENT and ON POINT!